Digital Citizenship for me is the set of standards, rules and responsibilities that all digital users must observe and follow. I believe that we should conduct ourselves in the digital world no different to that of our regular/real world. Our digital representation is an extension of who we are. We should always keep in mind that there is a real person behind a user (at least for now until AI becomes a substitute).
‘Pay it Forward’ is receiving a good deed from someone and passing it on to someone else. In marketing or online story-telling, it is the practice of providing something useful and informative to users/buyers/visitors who will in turn share or pass the information along to their friends, family or acquaintances. I practice paying it forward online by sharing useful information I have read on my blog page and/or email it to my relatives and friends.