Perception of Social Media’s Benefit

Did my perception of social media’s benefit change after taking the social media marketing class? Yes, it did. I was aware that social media is a powerful tool for connecting with friends and loved ones, I mainly used it before for that purpose. I enjoy curating images and articles that I find interesting and useful. I used to think that that is handy, just for my personal use. But after taking the class, there is no denying that social media is a powerful marketing stage.  Proper implementation and utility could help make a brand. It can reach people from all social classes all over the world. Distance, language, and geography are no longer barriers. Social media’s reach is far and wide.

Connecting electronically via Social Media. photo:Pixabay
Connecting electronically via Social Media. Photo: Pixabay

However, at the same time it is good to be cognizant that with benefits comes corresponding risks. Oversharing of information can have negative impact. It is difficult to delete, take back or erase any opinion or information once it is out in the web. Neglect and improper use could lead to a brand’s demise or a damaged reputation. The use of social media requires everyone to be responsible and mindful digital citizens.

Here is an article from Forbes that gives some pointers on how to balance life and social media and article that lists advantages and disadvantages of social networking.

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