My efforts using social media was really effective. How effective? See for yourself!
That orange spike was around the time I performed an assigned engagement activity. I solicited feedback and conducted a WordPress poll via Facebook and Twitter. Page activity was great even the following day. This is not a scientific experiment but it is proof that engagement happens with the use of right engagement activity!
Through this class, I have discovered that I have the necessary tools and capability to expand my brand if I want to. I was initially hesitant to utilize social media as a means to engage others in my brand. I was trying to separate business from personal relationships. But my brand is me and my connections are my circle/community. I look forward to the growth of my brand with the help of social media.